MyStartupValley Events · Template
An investor invitation that gets a yes for your demo day.
Investors skip demo day invites that read like a flyer. This email says why the cohort is worth a morning, and MyStartupValley Events gives each investor one link to register and an Event Pass.
Start your eventBy the MyStartupValley team · Updated
The email, part by part
- Subject. [Incubator] Demo Day, [date], [city]: [number] startups in [sectors].
- Opening line. One line on why this investor: their sector, their stage or a deal they did.
- The cohort. [Number] startups at [stage] in [sectors], with one line on each of the three strongest, using traction they agreed to show.
- What they get on the day. Who's here, their Top 5 to meet and meeting requests with founders. They stay hidden until they choose to show, and then only verified founders see them.
- Logistics. Date, time, venue and parking. They register on one link and confirm with a 6-digit email code; the Event Pass on their phone is the ticket at the gate.
- Close. A named person and a phone number for questions. Keep the deck links for the follow-up.
Send it
- Send it three weeks out. Three weeks gives investors time to block the morning.
- Use your investor registration link. Investors register on the same link as everyone else, with their own questions.
- Remind them a week before and the day before. Short, with the venue and the pass.
- Send the numbers after the day. Meetings set and jury scores from the next-morning report, so they come back for the next cohort.
Questions organisers ask
Anything else? Ask the MSV team
When should I invite investors to a demo day?
About three weeks ahead, with reminders a week before and the day before.
Do investors need an account to register?
No. They confirm with a 6-digit email code. Investors are hidden by default, and when one chooses to show, only verified founders see them.
How do investors book meetings at the demo day?
Founders and investors send meeting requests from Who's here and Top 5 to meet. Contact details are exchanged only when the other person accepts, and requests nobody answers expire after 7 days.